Main Content
Tourism
As part of the City’s Economic Development Strategy, the City of Perth is proud to support the Small Business Development Corporation and its innovative Tourism Boost program.
Tourism BOOST is a series of three individual workshops designed to give tourism businesses a competitive edge in this growing marketplace. Operators can choose to attend all three workshops or pick which ones best suit specific business needs.
The workshops aim to assist new and existing tourism businesses to maximise opportunities in all economic conditions.
The program has been designed for tourism operators at all levels of experience and covers; understanding the tourism industry, how to make businesses stand out from the crowd and how to succeed in the online world.
Tourism BOOST is jointly presented by SBDC and Tourism WA and is delivered in three sessions, with the flexibility that participants can come to all three sessions in one day, or just the sessions that suit their need. Since the launch of Tourism BOOST in August last year over 250 tourism operators have participated in the program around Western Australia.
The Perth workshops will run from 9:00 am – 4:00 pm on Thursday March 15 at Gordon Stephenson House, Level 3, 140 William Street, Perth, with optional networking drinks from 3:00 pm – 4:00 pm. Workshops are $20 per person for individual sessions and networking drinks or $60 per person for the full day, including lunch, refreshments and networking drinks. For bookings contact Lauren Grose at SBDC on 6552 3242 or lauren.grose@smallbusiness.wa.gov.au
During 2011, 26 Tourism BOOST workshops were held across WA, including Perth, Fremantle, the Swan and Avon Valleys, Mandurah, Joondalup, Albany, Pemberton, Busselton, Bunbury and Karratha.
For more information call 131 249 or visit the Small Business Development Corporation website at: www.smallbusiness.wa.gov.au
Tourism Industry
Tourism is a major contributor to the Western Australian economy and is directly linked to the State’s long term prosperity. In recognition of this importance, the City of Perth actively supports the tourism industry contributing over $3.6 million for the development and coordination of events and programs that directly impact the visitor experience.
In 2004, the City of Perth identified the relevance of the tourism industry, along with the retail industry and evening economies in its Planning for Economic Development: City of Perth report, outlining the City’s approach to promoting the economy of Perth and the wider State economy.
Since then, the City has concentrated its resources on the development, marketing and support of tourism oriented initiatives; including the management of its City Visitor Services and the i-City Volunteer Host Program, funding for a range of events and conferences and increased liaison with a number of industry partners and organisations, such as the Tourism Council of WA and the Perth Convention Bureau.
Under its marketing program for Tourism and Area Promotions, the City of Perth contributes to the overall appeal of Perth as a tourism destination. The City hosts major events (i.e. Skyworks, Christmas in the City, New Years Eve and the Perth Fashion Festival) and funds advertising and other activities specifically aimed at the tourism market.
In order to reinforce the Council’s commitment to the economic growth of the city, in 2010 the City of Perth launched its Economic Development Strategy which provides clear guidance and strong support to key industry sectors, such as tourism, its stakeholders and local businesses in order to progress the wide-ranging goals of the City of Perth Vision 2029 and its Four Year Strategic Plan.
For more information on the Perth tourism industry, please visit the Tourism WA or Experience Perth websites.
Please contact the Economic Development Unit via email to ecodev@cityofperth.wa.gov.au or on +61 8 9461 3198, for any further information.